Know the Rules of Sentence Length and Page Layout

http://copywriterscrucible.com/15-punchy-copywriting-tips/

This article called ’15 Punchy Copywriting Tips’ is about the very very specific details involved in the writing of copy. The article explains that readers don’t have the patience to read through copy waffle, so your copy needs to punch straight to the point. However, as the article points out, this doesn’t mean be boring. The language you use should appeal to the reader and power words such as ‘Revealed’ and ‘Breakthrough’¬†should be used to make an impact. Other handy tips explain how long your sentences should be and why brevity is often a key to success.

Straight to the Punch with writing

Straight to the Punch with writing

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