Learn How to Write Great Landing Pages

http://www.copyblogger.com/seal-the-deal-10-tips-for-writing-the-ultimate-landing-page/

For those who don’t know, in copywriting a landing page is a page that appears when a potential customer clicks on a search engine result. The above article explains that there is a great difference in having a specific landing page, and just simply linking to a homepage. They explain that linking to a homepage deters customers, because instead of finding the specific information they were searching for, they have to search further into the site, effectively losing sales for the business. For handy tips on stopping this from happening, check out this site.

Landing Page > Home Page