Know the Legends: Leo Burnett

http://www.leoburnett.com/#/showcase/

Leo Burnett (1891-1971) is one of the best known copywriters of all time, having created characters such as Toucan Sam and the Jolly Green Giant. He created his own agency called Leo Burnett Worldwide in 1935 and it still runs successfully today, which can be seen via the website. The site itself contains a very large selection of Leo Burnett showcases that display exactly what successful copy looks like, including samples of copy written for Nike and Earth Hour. This guy was a legend in the copywriting field, and as the site shows, getting to know his work gives the viewer an idea of where the mark is set.

Leo Burnett's Earth Hour