Know the Legends: William Bernbach

http://www.ddb.com/work.html

William Bernbach (1911-1982) was a legend in advertising, and was one of the founders of Doyle Dane Bernbach (DDB), the advertising agency that created what has been voted the best advertising campaign of all time – Volkswagon’s ‘Think Small’. Bernbach was also well-known for his success at partnering copywriters and art-directors into teams, effectively integrating the advertising process. The above link is a showcase of some of the work of DDB, including campaigns for Hasbro’s Monopoly, Egypt Tourism and Volkswagon. For something really out of the box, see the drive-thru poster ad for McDonalds.

McDonalds Drive Thru Ad by DDB